MOOV is a leading music streaming service provider in Hong Kong, boasting the highest number of paid subscribers among its competitors. As a UX designer at MOOV, I had the opportunity to work on diverse platforms and innovative projects that significantly enhanced the user experience for music lovers.
MOOV Apple Watch APP
One of the most exciting and challenging projects I worked on at MOOV was the development of the MOOV Apple Watch App. This project allowed me to expand my design skills beyond traditional platforms and explore the unique constraints and opportunities presented by wearable technology.
Project Highlights:
The MOOV Apple Watch App project involved designing BEAT RUNNER, a feature providing pace-appropriate songs for runners. We conducted thorough research on Apple Watch workout apps, developed wireframes and mid-fidelity prototypes for user testing, and worked closely with engineers to address hardware constraints. To ensure accuracy and usability, we performed over 10 real-user running tests, resulting in a refined and user-friendly wearable app experience.
Design Process:
- Initial research and competitor analysis
- Wireframing and prototyping
- User interviews and feedback collection
- Iterative design improvements
- Collaboration with engineers to address technical constraints
- Extensive user testing and refinement
To ensure accuracy and usability, we performed over 10 real-user running tests, resulting in a refined and user-friendly wearable app experience.
Other Responsibilities at MOOV
1. Competitor Analysis
Conducted in-depth analyses of MOOV's competitors, identifying our competitive advantages and areas for improvement.
2. Idea Brainstorming
Organized and participated in brainstorming sessions to generate innovative solutions based on user needs and market trends.
3. User Testing
Designed and conducted user tests to gather valuable insights and improve our products across all platforms.
4. Data Analysis
Analyzed usage data and user feedback to inform design decisions and prioritize feature development.
5. Requirements and UI Flow Documentation
Prepared detailed requirements and UI flow documents to ensure clear communication within the team and streamline the development process.
6. Multi-Platform UI Design
Created user interfaces for multiple platforms, including iOS, Apple Watch, Android and Website.
Key Achievements
During my time at MOOV, I achieved several key milestones that significantly impacted the company's success. I spearheaded the successful launch of the MOOV Apple Watch App, which featured innovative elements like BEAT RUNNER. Through data-driven design decisions, I contributed to improving user engagement and retention, helping maintain MOOV's position as Hong Kong's leading music streaming service. Additionally, I developed expertise in designing for wearable technology, overcoming hardware limitations to create seamless user experiences across multiple platforms.
Skills Developed
- Wearable technology UI/UX design
- Cross-platform design consistency
- User research and data analysis
- Prototyping and user testing
- Collaboration with engineering teams
- Music streaming industry knowledge
Conclusion
My experience at MOOV has been instrumental in shaping my career as a UX designer. Working on cutting-edge projects like the Apple Watch app and designing for multiple platforms has honed my skills in user-centred design, research, and cross-functional collaboration. This role has given me a unique perspective on the challenges and opportunities in the music streaming industry, and I look forward to applying these insights in future projects.